Specialty: Website Development, & Internet Marketing

About Ken Mays

An award-winning designer and writer, Ken Mays brings over 40 years in communications, graphic design, advertising and publishing to the Mays Creative Team.  After spending the last 25 years as an entrepreneur, Internet & online marketing innovator and successful business owner, Ken is a proven leader in today’s most advanced digital communications technologies.  His company, Mays & Associates, was a web development pioneer, developing its first website in 1995 in the early days of the World Wide Web.  Since then, Mays has taken a leadership role in digital communications, introducing businesses in the Washington/Baltimore market to the power of dynamic websites with content management systems early in this decade.  Just recently, Mays became one of only a handful of companies nationwide to begin building “responsive” websites that automatically adapt to every device, from desktop computers to iPads and smartphones.  As a Creative Director, Ken has built brands from the ground up as well as given old brands new life in a wide variety of industries including real estate, law, computer technology, IT, biotechnology, science, medicine, arts & entertainment, food retail, men’s clothing, skin care, foot care, communications, publishing, government, manufacturing, automotive, healthcare and education.  His extensive skill set includes corporate branding, corporate logo design and slogan development, corporate collateral design, and the development of creative strategies for products and services.

Ken’s early career as a journalist was spent in the Baltimore/Washington market where he served as editor of the Towson Times at the age of 24 and then as managing editor of a daily newspaper in Arlington, Virginia, The Northern Virginia Sun.  Mays left the Sun in 1974 to join an ambitious publishing startup, The Columbia Flier.  He was hired by the Flier for both his writing and design skills.  In addition to covering the Maryland State Legislature, he became the first design director for the publication, separating it from the other newspapers in the market by giving it a unique magazine style look and feel.  Ken spent over 15 years at the Flier which later became Patuxent Publishing Company (PPC), one of the largest publishers of newspapers, magazines, and community telephone directories in Maryland.  He served on the executive management team as director of marketing and promotions.  He left PPC in 1988 to take Mays & Associates full time, first as a traditional advertising agency and finally as a digital communications firms, specializing in website development and online marketing.

Community involvement has been an important part of Ken’s life.  He has taken an active role in a long list of non-profit organizations including board positions on the Howard County Chamber of Commerce, The Howard County Sesquicentennial Committee, The American Marketing Association (Baltimore Chapter), YMCA, American Heart Association and the Patapsco Valley Heritage Greenway.  His non-profit work includes over 20 years with The Columbia Festival of the Arts and design projects for The Columbia Foundation and Howard County Special Olympics.  He also spent 15 years as a Boy Scout leader.

Ken holds a B.S. in Journalism from The Pennsylvania State University.

About Mays & Associates

Take Control Of Your Online Story

Target new customers with result-driven website design, Internet marketing and optimized content

Headquartered in Columbia, Maryland, Mays & Associates, Inc. is a full-service website development, Internet marketing, multimedia design, and graphic design & branding agency. For over 36 years, Mays has provided leading-edge marketing and design services to a wide range of industries. Mays is a pioneer in Internet marketing, developing our first website in 1995 and staying at the forefront of web design ever since.

We know that creating an effective website for your business requires careful planning and flawless execution. Our experienced web team will create a user experience that sets you apart from your competition.

However, a great website is just the foundation. We also create Internet marketing strategies that engage potential clients and compel them to take action. Our Digital marketing services include search engine optimization (SEO) and management, pay per click advertising through Google Ads, Facebook advertising, email marketing and more.

We specialize in B2B, B2G and non-profit clients of all shapes and sizes. Our customized approach to marketing has helped businesses in a broad range of industries exceed their business goals. Arts & entertainment, home services, law, business networking, health care, information technology, auto repair, law, and government are a few of the industries we have served with distinction. We have earned the trust of our clients, providing them with maximum return on their marketing investment.

8 Ways Mays can energize your Internet Marketing

1. Create effective, targeted communication that builds lasting relationships with current customers and lets you reach ideal customers in larger numbers.

2. Implement a strategic foundation that improves the effectiveness of your website and your entire marketing program.

3. Build a website that wows customers with your story and brand message, then compels them to take action.

4. Design a website with a visual wow factor that uses video, animation and high-quality graphics to draw customers to your messaging.

5. Research your industry and write optimized content that positions your business for success with both your customers and the major search engines.

6. Develop and manage an ongoing search engine optimization (SEO) program that will position your business on the first page of the organic search results.

7. Partner with Google to maximize your paid advertising investment, focusing on conversions (leads) instead of website visits.

8. Show you how to leverage Facebook and Email marketing to augment your SEO and PPC ad programs.